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  Online Fashion Boutique

 
“My name is Evelyn and I´m from Accra, in Ghana. I first became interested in fashion when I discovered how clothes were made: I used to unpick the stitching on all the European-made clothes in our home, mine or my mother´s. I was curious most of all to understand how darts were made, as they are used a lot in European fashion and hardly at all in African clothes: just one little tuck can be what gives a dress its elegance. And so I began to experiment with this discovery, making clothes with pleats in the most unusual places.
 
Thanks to my experiments, which were both enjoyable and exciting, I began to understand the differences between dress-making in Africa and Europe. Clothes are not merely garments to wear, but they are culture, tradition, a whole way of thinking which comes through in the sewing technique and the design. It was many years ago that I unpicked the stitching on my first dress; since then I have pursued my passion through studies: I began with pattern-making in a European school in my home country where an elderly British teacher taught us the "basics" behind skirts and shirts; later in Italy, I studied pattern-making and fashion design. My initial interest in the differences between European and African clothes continues to inspire my idea of what fashion is: I strive to make clothes which represent a fusion between the two cultures and I also like to find original combinations of shapes and colours, like in nature.
 
The designs are aimed at working women over 30 who enjoy elegance and originality, without unnecessary extras.”
 
 
17/02/2011
11/01/2011
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